Cultural Tourism Accelerator Program


The Cultural Tourism Accelerator Program is now closed.

The Cultural Tourism Accelerator Program is a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events for tourists across regional Australia.

The program will increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity. The program recognises that the cultural and creative industries play a critical role in contributing to the creativity, diversity and prosperity of Australia’s regional and rural economy.

The Cultural Tourism Accelerator Program aims to:

  • Support place-based programs to increase visitation
  • Build consumer confidence and activate engagement
  • Drive engagement across communities and between regions
  • Support sector-led responses.

>Flash Marketing Campaign “ up to $2,500 available

A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.

>Targeted Marketing Campaign “ up to $10,000 available

A strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.

>Experience Initiative “ up to $10,000 available

An initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ˜place’.

>Partnership Initiative “ up to $15,000 available

An initiative that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.

Key Dates for the Targeted Marketing Campaign, Experience Initiative, Partnership Initiative

Round Opens: 9 am, 1 February 2022

Round Closes: 5 pm, 8 March 2022

Project Start Date: from 1 May 2022

Project End Date: All projects must be complete, and acquittal submitted by 31 October 2022.

Read the guidelines for all grant rounds

Download guidance material here

Word Version

Read the frequently asked questions

Download FAQ material here

Word Version